MARVELLEN - VISUAL BRAND IDENTITY
"Marvellen" is a brand of clothes, accessories, various trinkets for animals and their owners. The brand's mission is to highlight our boundless love for our four-legged friends.
The logo uses a modern, concise and clear sans-serif font, which reflects the novelty of the brand. In the first letter of the name, the so-called play on "negative space". First, the letter "M" is read, and then the silhouette of the dog's face.
The main accent color is red. The use of red gives the brand dynamics and expressiveness. Red is often considered an attention-grabbing color in culture. Using red can help a brand stand out from the competition and attract consumers' attention. Red also evokes associations with warmth and comfort, love.
